beerbuds tasting booklet
Client: Indeed Brewing Company Minneapolis, MN
Role: Art Direction, Graphic Design, Product Photography
Year: 2021
Indeed Brewing is always seeking out new ways to bring the beer drinking experience to the next level. With the onset of Covid and taproom regulations, Indeed wanted to bring the taproom experience a little closer to home. The Beer Tasting Booklet is a “sudsy sensory adventure” that introduces the beer connoisseur to tasting beer (and food pairing!) in a fun, approachable way.
An accompanying program was developed with the Quality Manager who hosted virtual tastings with groups large and small that went hand in hand with the Beerbuds Tasting Booklet.
As the project lead, my goal was to create a pocket-style notebook and guide that folks could use not only with Indeed beer, but any beer they enjoy drinking. With a simple and clean utilitarian vibe, it allows for the taster to focus on the best part, the beer!
