hullaballoo fall festival

Client: Indeed Brewing Company Minneapolis, MN

Role: Art Direction, Graphic Design, Event Photography

Year: 2019

Hullabaloo is an annual fall festival hosted by Indeed Brewing in Northeast Minneapolis. It is a two day event with live music, local food vendors and of course, great beer. In 2019, I had the exciting opportunity to create the brand for the party.

I leveraged the familiar imagery and vibes of an Oktoberfest celebration while still maintaining the quirky and eclectic style of Indeed Brewing. My selected concept features custom lettering and hand drawn icons paired with an unexpected color palette that represents a display that still feels like autumn. This branding was then adapted to print and digital collateral from social media to t-shirts and other signage leading up to and during the event.