NPL is a nation-wide construction company that focuses on utility infrastructures. While at Parker Madison, I had the opportunity to be a part of a complete rebrand for NPL. During this time, NPL still had graphic needs; including a benefits guide for their employees. A unique challenge emerged where we couldn’t use the old logo and branding knowing that it would be changing very soon, but it wouldn’t be completed in time to meet this deadline. As a result, I designed a booklet that visually fell in between the two brands.
I hinted at the new branding through shapes and color, while still maintaining a familiarity of the company with a self-curated image library. The client was very pleased with the outcome and requested the design be used again for the edition.
